abba-voyage-london

8 interactive attractions in London

We have entered a new era of more interactive cultural experiences.

Abba Voyage concert Photo: Johan Persson
October 2022
From the Stranger Things Experience to the Abba Voyage to innovative Van Gogh art exhibits – we’ve entered a new era of more interactive cultural experiences that incorporate state-of-the-art technological solutions. We’ve listed the 8 best ones in London below.
The Stranger Things Experience
Photo: Fever

The Stranger Things Experience

The Stranger Things Experience

Tilling Road, Brent Cross, NW2 1LW
London
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A must experience for both fans of the hit Netflix series Stranger Things and 80s nostalgia buffs. Take the underground to Brent Cross and enter the portal to the ill-fated town of Hawkins and its alternate universe “The Upside Down”. The Stranger Things Experience is an interactive activity, where your friends and family can battle the forces of evil at Hawkins National Laboratory, aided by Eleven, Mike, Dustin, Lucas, Max, and Will. Once the adventure in the lab is over, more surprises await you as you explore the alternate universe. There’s retro neon lighting, ice cream from Scoops Ahoy, arcade games at the Palace Arcade, Instagram-friendly photo opps, and delicious food and cocktails inspired by your favorite series – all with an 80s twist. 

Fairgame

Fairgame

Fairgame

25 Fisherman's Walk, E14 4DH
London
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Are you over 18 but tired of having to live your life like a responsible adult 24/7? Fairgame is the pause button you’ve been waiting for. Imagine an evening with state-of-the-art arcade and carnival games combined with a carefully curated selection of scrumptious street food, alluring cocktails, and locally produced craft beers. If you’re a dessert lover, Candy Street, featuring ice cream from Hackney Gelato and delicious treats like the Prosecco-flavored cotton candy, which Fairgame describes as “the sugar kick from your parents’ nightmares”, will make you feel like you’ve died and gone to heaven. They also host theme parties around holidays such as Halloween and Christmas. Fairgame allows you to relive the playful memories of your childhood without neglecting your more refined adult tastes.

Abba Voyage
Photo: Johan Persson

Abba Voyage

Abba Voyage

1 Pudding Mill Ln, E15 2RU
London
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ABBA’s iconic members Agnetha, Anni-Frid, Benny and Björn never relished the hectic tour schedule that goes part and parcel with international fame. They preferred the studio, where they could concentrate on what they did best, which was to create timeless, popular music beloved by all generations. This hasn’t stopped fans from all over the world from dreaming about the day when they can step onto the stage and sing and dance along with their favorite hits, side-by-side with devoted ABBA fans of all ages (minimum age of 3). Now the wait is finally over! ABBA Voyage is a unique concept that mixes a spectacular light show with cutting edge technology to produce a top-shelf ABBA concert experience. ABBA’s digital avatars strut across the stage (or “the best versions of ourselves” as ABBA’s members would say) and lay it all on the line, delivering a riveting performance on the special stage. You’ll never see a concert like this.

Virtual reality

Otherworld

Otherworld

336 Acton Mews, Haggerston, Hackney E8 4EA
London
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Would you like to discover a new way to hang out with your friends and family? Strap on your VR headset and begin your journey in Hackney, Victoria, or Birmingham, where you’ll board the metaverse portal to Otherworld’s virtual island paradise and enjoy a brave new world full of unique experiences and games. When it’s time to depart on your virtual tour through time and space, you and your friends will each board your own “immersion pod”. This is specially designed to maximize your immersive adventure in the virtual world by correlating what you see and experience through your VR glasses with dynamic temperature, wind, and vibration effects. As you arrive safely on the virtual island, you’re reunited with your party just as if they were standing right next to you in the flesh. Choose your preferred difficulty level, then explore the island’s natural features and solve its challenges either on your own hand or with your group. Among other things, you can set your sights on collecting valuable Dreamcoin (Otherworld’s own currency). These can be exchanged for food and drinks in the bar after the VR experience is over and you’ve returned to the physical world.

Sherlock Holmes

Sherlock: The Official Live Game

The Official Live Game

Ground Floor, West 12 Shopping Centre, Shepherd’s Bush, W12 8PP
London
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Can you solve crimes like Sherlock Holmes? Find out whether you and your team can successfully follow leads and clear up mysteries based on elementary logic, just like the iconic detective, in an escape-room concept created by the people behind the acclaimed BBC series. During the adventure, you’ll enjoy exclusive content from stars like Benedict Cumberbatch, Martin Freeman, and Andrew Scott in locations you’ll recognize from the TV show.  If you’d rather leave the detective work to professionals, there are other ways to journey into Sherlock Holmes’s London. For example, you can put your cocktail-mixing talent to the test or discover the detective’s idea of a refreshing afternoon tea inside the speakeasy bar The Mind Palace.

Van Gogh

Van Gogh: The Immersive Experience

Van Gogh: The Immersive Experience

106 Commercial Street, E1 6LZ
London
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Experience Vincent van Gogh like never before. The 19th century Dutch artist is known for expressionist paintings rife with emotion and discordant colors. Now you have the chance to physically step into van Gogh’s paintings and immerse yourself 360° in his art. This internationally renowned exhibit allows you to experience some of van Gogh’s most famous masterpieces, blown up into larger-than-life animated projections accompanied by a mesmerizing light and motion show. You’ll discover a virtual world based on the actual environments that inspired several of his paintings. Thanks to the cutting-edge technology, you’ll learn more about his life and impact on the art world in an innovative, engaging way. If you feel inspired by the exhibit, you can even explore your own creative genius and donate your “masterpiece” to the exhibit.

SAW The Experience

SAW: The Live Experience

SAW: The Live Experience

1 America Square, EC3N 2LS
London
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If you’ve got thick skin and love your horror, SAW: the Live Experience is a must. Prepare for an interactive experience that combines the best escape-room concepts with tense drama and mind-numbing scenes that will absolutely make your skin crawl. This isn’t your parents’ escape room – not only are your wits put to the test, but also your stamina and moral certitude. Do you dare rise up to the challenge and see whether you have what it takes to outsmart Jigsaw’s latest test?

Monopoly Lifesized

Monopoly Lifesized

Monopoly Lifesized

213-215 Tottenham Court Road, W1T 7PS
London
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Move over thimble, hat, and iron, a new game token has arrived in town: you. Play Monopoly, one of the most popular board games in the world, in 4D on Tottenham Court Road in the heart of London. Summon your ultra-competitive friends to a challenging competition on the 15 x 15 m game board. Compete for valuable properties by solving all the mini-challenges along your path – from robbing a bank in Mayfair to solving a shocking murder. This immersive version of Monopoly calls for more than just a little luck with the dice!

Text by Erica Lindberg

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